Ferrellgas: Customer Stories

Project Snapshot

Role Producer • Director • Director of Photography • Editor • Motion Graphics

Deliverables Brand Film Series

Audience Current & Prospective Customers

Tools Sony Cinema Cameras • Premiere Pro • After Effects

Overview

Ferrellgas wanted to strengthen brand awareness by showcasing the people behind the business—not through scripted commercials, but through authentic stories from real customers. The goal was to demonstrate the company's commitment to service and reliability while building trust with prospective customers through genuine experiences.

My Role

I produced, directed, filmed, edited, and designed the motion graphics for a series of documentary-style customer stories. By focusing on authentic conversations and real-world applications, each film highlighted how Ferrellgas supports customers in their everyday lives while reinforcing the company's customer-first approach.

Impact

The series became a key brand awareness campaign, using real customer experiences to build credibility and connect with new audiences. Through cinematic storytelling and authentic interviews, the films helped communicate Ferrellgas' values in a way that felt personal, relatable, and trustworthy.