KS Head Start: The Mission

Project Snapshot

Role Creative Direction • Motion Design • Storytelling • Producer

Deliverables Recruitment Video • Social Media Assets

Audience Prospective Educators

Tools After Effects • Premiere Pro • Illustrator

Overview

Kansas Head Start needed a recruitment campaign that would inspire educators to see teaching as more than a job—it was an opportunity to make a lasting impact on the lives of young children and their families. The goal was to create a story that connected emotionally while encouraging qualified candidates to join the mission.

My Role

I developed the visual storytelling and motion design for the campaign, combining authentic moments, thoughtful pacing, and editorial graphics to reinforce the purpose behind the profession. Rather than focusing on job responsibilities alone, the piece highlighted the meaningful relationships and lasting difference educators make every day.

Impact

The final video became a central recruitment asset used to attract prospective teachers by communicating the heart of the organization. By focusing on purpose over position, the campaign helped elevate the role of educators and create an emotional connection with future applicants.