Lawrence: A Place for Everyone

Project Snapshot

Role Creative Direction • Motion Design • Storytelling

Deliverables Campaign Explainer Video

Audience Lawrence Community • Community Partners

Tools After Effects • Premiere Pro • Illustrator • Photoshop

Overview

Homelessness is one of the most complex challenges a community can face. As Lawrence launched A Place for Everyone, a collaborative initiative to address homelessness, the need was to clearly communicate the plan, explain the partnerships involved, and help the public understand the long-term vision. The goal wasn't to persuade—it was to inform.

My Role

I developed the visual storytelling and motion design for the campaign's explainer video, translating a complex community initiative into a clear, approachable narrative. Through thoughtful pacing, editorial animation, and accessible graphics, I helped communicate the goals of the plan while making the information engaging and easy to understand for a broad audience.

Impact

The explainer video became a key communication tool for the campaign, helping introduce the initiative and educate the community about the collaborative effort to address homelessness in Lawrence. By simplifying a complex topic into a clear visual story, the project helped build understanding and awareness around an important community issue.