Dancing Mammoths

Project Snapshot

Role Creative Direction • AI Experimentation • Motion Design

Deliverables Social Content • Event Graphics • AI Concepts

Focus Creative Exploration • Internal Branding • Entertainment

Tools Midjourney • Runway • ChatGPT • After Effects • Veo

Overview

Not every creative project starts with a client brief. Dancing Mammoths began as an opportunity to bring energy and personality to MMTH events while exploring the creative limits of generative AI. The goal was simple: create content that made people smile, sparked conversation, and proved that AI could produce memorable, unexpected experiences—not just polished marketing assets.

My Role

I conceived the creative direction, experimented with emerging AI tools, and developed a series of playful visuals and animations featuring dancing mammoths in unexpected scenarios. The project served as a creative sandbox where I could test new workflows, refine prompting techniques, and explore how far AI could be pushed while maintaining a cohesive visual style.

Impact

Beyond creating fun content for company events, the project became a low-risk environment for experimenting with new AI capabilities before applying them to client work. It reinforced a culture of curiosity and innovation, while demonstrating how playful experimentation can lead to new creative techniques and production workflows.