Samsung: Launching Galaxy

Project Snapshot

Role Editor • Motion Graphics

Deliverables Retail Launch Video

Audience Sprint Retail Customers

Tools Premiere Pro • After Effects

Overview

To support Sprint's retail launch of the Samsung Galaxy S6, the objective was to create an engaging in-store video that introduced the device through a combination of cinematic live-action footage and feature-driven motion graphics. The piece needed to capture attention quickly while showcasing the phone's premium design and capabilities.

My Role

I edited the final launch video and developed the motion graphics that highlighted the Galaxy S6's key features. By combining live-action footage with clean editorial animation and dynamic graphics, I helped create a polished retail experience that balanced product storytelling with clear feature communication.

Impact

The final video became part of Samsung's retail launch campaign for Sprint, helping introduce the Galaxy S6 to customers in stores. Through thoughtful editing and motion design, the project transformed product features into an engaging visual experience that supported one of Samsung's flagship device launches.