Thrillville: Brand Story

Project Snapshot

Role Motion Design • Brand Development

Deliverables Brand Motion System • Launch Video

Audience Community • Investors • Future Guests

Tools After Effects • Illustrator • Photoshop • Premiere Pro

Overview

Thrillville was a brand-new family entertainment district designed to become a destination for recreation, dining, and community events. Before the district could open its doors, the brand needed a distinct identity and a compelling story that would generate excitement, communicate the vision, and introduce the experience to investors, the community, and future guests.

My Role

I developed both the motion language and the launch campaign for the Thrillville brand. Starting with the visual identity, I animated the brand assets to establish how the identity moved across digital media. Building on that foundation, I created a launch video that combined playful motion graphics, illustration, and storytelling to bring the vision of the entertainment district to life before it existed

Impact

Together, the videos established a cohesive brand presence and became key assets in the Thrillville launch. They were used across the website, investor presentations, social media, and public communications, helping introduce the destination while creating excitement around what was to come.